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Backspin Chronicles: FUBU - wasn’t just a brand, it was a movement stitched in Queens basements and worn on every block. LL Cool J turned a Gap ad into a FUBU anthem, and “Fatty Girl” had the streets bouncing in jerseys so big they doubled as studio apartments. For Us, By Us meant confidence louder than the logo, swagger hotter than velour in July. ✊🏾🔥👕 #BackspinChronicles #FUBU #HipHopStyle #90sFashion #Culture | Ron Lawrence
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“We were the only clothing brand to ever own a number in fashion.” The FUBU founders explain how they took over hip hop fashion in the ’90s, from trademarking the number 05 to running street teams like a record label. They break down why “For Us, By Us” meant hip hop culture for everybody, even as they proudly repped being Black-owned. #DrinkChamps #FUBU #HipHop #Fashion #Culture | Drink Champs
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