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Inside Bodyform’s new campaign to tackle ‘Periodsomnia’ and start breaking taboos in the US
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Ads for sanitary pads usually follow the same story line - the pad which soaks blue blood or the confident walk in those white pants. But well, this ad has to be the most disruptive and powerful way to sell the pad. Advertiser: Bodyform | Best Ads
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'No blood should hold us back' Bodyform's new empowering ad
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Bodyform has a long history of confronting toxic stereotypes and breaking taboos about periods in its advertising. That is present in its latest commercial, too. Still, this time, the brand goes beyond taboo-busting by advocating for better education about women’s bodies and health throughout their entire lives. “Never Just a Period,” created by Essity’s longtime agency, AMV BBDO, aims to start an open conversation about the dissonance between what women are taught to expect and the reality of t
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​Bodyform shows ‘period blood’ in advert for the first time
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