Forbes contributors publish independent expert analyses and insights. Alison Coleman is a U.K.-based journalist who covers entrepreneurs. For startups today, storytelling is more than a marketing tool ...

The human brain is wired for storytelling. Persuasive leaders tell stories to build trust and create alignment.

The celebrated English author's new book, One Aladdin Two Lamps, is a nonfiction exploration of storytelling, culture, ...

While companies invest heavily in technology and analytics, many leaders are overlooking the one skill that actually makes people listen.

New research from the University of Mississippi suggests that telling stories—from ancient campfire tales to modern-day digital communication—may be tied to how human memory evolved. It also could be ...

The Scale Creative in Atlanta transforms commercial video production with authentic storytelling, recruitment films, and remote video creation. ATLANTA, GA, UNITED STATES, January 6, 2026 / ...