LG Ad Solutions, a global provider of connected TV (CTV) advertising technology, has rolled out Agentiv, an artificial intelligence platform developed to support the company’s suite of internal and ...

Many ad tech vets who previously dabbled in the startup life keep coming back to it. And with an AI bubble 17 times the size of the dot-com bubble, it looks like an ad tech-to-AI pipeline is beginning ...

LAS VEGAS—In the run-up to the 2026 Consumer Electronics Show (CES) in January where a variety of new digital ad technologies will be on display, NBCUniversal unveiled a suite of new technology and ...

Back around 2015 through early 2018, telcos were very excited about ad tech. They spent billions of dollars betting that they could monetize their rich subscriber data and compete with the walled ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

The General Motors brand is back with its fifth holiday ad, leaving much of its emotional formula in place.

The adtech market is estimated to grow from $1.1 trillion in 2026 to $3.2 trillion by 2034. The Trade Desk's AI platform helps advertisers automate ad buying across multiple channels. DoubleVerify ...

The advertising industry is no stranger to standards wars. But as agentic buying tools move from experimentation toward early deployment, the question has shifted to which new frameworks are actually ...

New year is traditionally a time for resolutions - so what better way to start the year than have Shirley Marschall prescribe some goals for the ad tech industry... Did you have a good break? Maybe ...

Following last year’s trend of showcasing AI in multimillion-dollar ad spots, the 2026 Super Bowl advertisements took it a step further by leveraging AI both to create the commercials and to promote ...