“It takes six years to build a plane. It takes ten years to make a bar of soap,” Eugène Schueller, the founder of L’Oréal, said on his journey to create the perfect and very first bar of soap with ...

[Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible frameworks designed to adapt to the fast-changing landscape of buyer ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

Puneet Gaur is a corporate speaker and author. He is currently working as COO of an AI-based B2B firm, NextQuarter. In today’s hypercompetitive business landscape, sales organizations are constantly ...

To start solving your go-to-market strategy, you must answer the following three questions: How do I convey the value of my product or service to my end user or customer? How do I enable my buyer to ...

Launching a new product/service, introducing an upgraded one or entering a new market is challenging. Therefore, companies require a full-fledged plan or a go-to-market (GTM) strategy to corner ...

This is a revised column from one that Dr. Chaman Jain, the editor of the Journal of Business Forecasting (JBF), recently asked me to write. It discussed the relationship between strategic and ...

I have been privileged to work over 25 years in the industrial sector. I am passionate about producing and selling things. Being able to walk in a production facility and watch how things are being ...

When 84 percent of executives say their organizations aren’t prepared for the next disruption, the problem isn’t just about managing the uncertainty; it’s outright confusion. Too many leaders still ...