You might not realize it, but good advertising uses psychological techniques to entice the target audience to buy the product. If your business advertises, you should be using these techniques, too.

Word of the Day – Schadenfreude: Schadenfreude is trending as searches spike during celebrity scandals and political ...

Interviews Richard Suinn, a psychologist at the Colorado State University. Background of the Suinn; His achievements; His view on the sports psychology; Examples on how psychological techniques help ...

We know not everyone learns and retains information the same way, so what can we do to make sure that everyone benefits from their education? The aim of research in educational psychology is to ...

Psychology is the study of the mind and behavior. Your behavior doesn't happen in a vacuum. You live within a society. Your environment and the people in it affect your psychology. That's when social ...

Media Psychology 2017: A Specialty Whose Time Is Now. Fifteen years ago, I wrote an article titled, “Media Psychology: A Field Whose Time Is Here.” Variations were featured in the National ...

With the Class 12 Psychology board exam scheduled for February 23, many students are in the final phase of revision. At this ...