The race to be the number one most popular sports drink continues to heat up amongst different beverage brands. Back in 2023, Powerade underwent a major rebranding, complete with a new look, marketing ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade today (Feb. 25) launches the latest extension ...

NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...

The brand had issued a call for ideas to DDB's global network as well as other agencies as it steps up its branding battle against Powerade and Pocari. "The plan was for a television campaign ...

Gatorade and Powerade are battling for the hearts of sports soft drink fans with television ad campaigns. But one Powerade ad, which touted that... Slate's Ad Report Card: Gatorade, Powerade Feud ...

In a lawsuit filed in federal district court in New York, PepsiCo charges that Coca-Cola's new Powerade Ion4 ad campaign is "a calculated, intentional strategy designed to falsely and viciously attack ...