The foray is likely to be a profitable one for the Gen Alpha-loved gaming platform, where on-site spending reached $2.2 ...

Roblox rolls out a new update, introducing a fresh avatar feature that gives players even more ways to customize their looks.

Roblox has launched a new Makeup category on its Avatar Marketplace to add another layer of customisation and commercial ...

NYX Professional Makeup launched its spring 2023 collection on Roblox today, according to information shared with Marketing Dive. The collection can be interacted with in “House of NYX Professional ...

For over 5 years, Arthur has been professionally covering video games, writing guides and walkthroughs. His passion for video games began at age 10 in 2010 when he first played Gothic, an immersive ...

Cosmetics giant e.l.f. Beauty has teamed up with creators on the online gaming platform to create avatar make-up looks using ...

E.l.f. Beauty partnered with eGen and Exclusible to develop its new Roblox experience for players age 13 and up. The company aims to appeal to Gen Z and Gen Alpha consumers “who believe their virtual ...

Roblox virtual makeup may be trendy, but player obsession with digital avatar customization has real-world implications. Major beauty brands such as Nars and Nyx are paying close attention to how ...