Location-based offers are a major selling point of mobile wallets, but one company recently told the feature to get lost. Such offer systems use a phone's built-in GPS to indicate to consumers they ...

By: Dorothy Stanley, Fellow and Head, Wireless Standards Strategy, Aruba, a Hewlett Packard Enterprise company. Wi-Fi systems are so ubiquitous indoors that location-based services are a natural ...

Bulbs, starting at $69 for two, can screw into regular fixtures and broadcast offers, maps, or information to customers or guests of businesses--and send movement and behavior data to business owners.

Need to get directions when you are lost? Want to know if your friends are in the neighborhood? Location-based services—applications and websites that provide services based on your current ...

Looking back, we can safely say 2021 was a banner year for location technology. Many companies started discovering and testing the benefits of knowing where assets are located, analyzing how they move ...

LBS can be split into two key segments. The first segment, most visible in North America, is the capability to provide enhanced emergency services to mobile wireless users. Surveys of U.S. mobile ...

The evolution of location services has offered the marketer a new tool to play with in reaching consumers when it comes to mobile advertising. Steve McGrath, managing director of Big Dot Media ...

When we talk about "posts," many people’s minds are immediately drawn to Twitter, Instagram or other social networks. These sources are great for helping companies deliver their messages and positions ...

The global location based services market is experiencing rapid growth due to rise in the adoption of mobile commerce & social media and increase in advancements in GPS, GIS, and IoT technologies. The ...

Despite the tough business climate we expect to see some major developments in location-based services in the next 12 to 18 months. In particular the roll-out of the first 3G wireless services and the ...