Japanese-produced whisky, nihonshu (sake), and beer are popular around the world. But one bar in Tokyo has been trying to reintroduce to locals and visitors alike a taste of doburoku, one of the ...

STORY: Japanese alcohol companies are embracing a new trend to attract Gen Z customers…non-alcoholic drinks. In Tokyo, the newly-opened Sumadori Bar offers mocktails, or cocktails with alcohol levels ...

Following methanol poisoning warnings from the UK Foreign Office (FCDO) this week, prospective travellers may be questioning the safety of drinking alcohol in Japan. The FCDO added methanol poisoning ...

Japan's government wants young people to drink more alcohol in an effort to reverse declining sales, which it has blamed on demographic changes in the far-Eastern nation. The "Saka Viva!" campaign, ...

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In an unusual move, the Japanese government is encouraging the nation’s young adults to drink alcohol. The 2020 pandemic and its aftershocks caused Japan’s alcohol tax revenue to tumble. According to ...

Japan's national tax agency has reportedly launched a national competition in hopes to make alcoholic drinks more attractive to the younger generation, boosting the economy in turn. The "Sake Viva" ...

Forbes contributors publish independent expert analyses and insights. Nana Ama Sarfo covers current international tax news and transparency. In Japan, young people are drinking much less than previous ...

Researchers from the RIKEN Center for Integrative Medical Sciences in Japan and collaborators have used genetic analysis and experiments to discover that the subjective responses of Japanese people to ...

The Japanese government has been hit in the pocket by an unusual problem – its young people aren’t drinking enough. Since the pandemic began, bars and other premises selling alcohol have been hit hard ...