Being an influencer isn’t just taking photos on a nice-looking beach. There’s a lot of labor that goes on behind the scenes, and like with any labor, it’s important to get paid for it. A crucial part ...

If you're grappling with the ultimate influencer marketing question — should you partner with micro-influencers or go big with large-scale influencers — I've got you covered. Pull up a chair, grab ...

In the creator economy, your content is your craft, but your pitch deck is your business card. Think of a brand pitch deck as an influencer’s audition reel: It’s the professional presentation you send ...

Yet even as budgets grow, consumers are showing signs of fatigue. A 2025 Business of Fashion and McKinsey survey found that 68% of shoppers are frustrated by the high volume of sponsored content on ...

The consumer behavior of older consumers remains understudied despite the group’s large numbers and high buying power. There are over 110 million adults in North America age 55 and over, representing ...

Not many people paid attention to the pictures Nicole Wade posted of her cat, Princess Honeybelle. Then she put up an image of the pet in a pink cable-knit sweater—and a pet influencer was born. The ...