If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...

This article was updated Apr. 11, 2025. Direct mail is not dead; it just needs to be reimagined. I interviewed 10 agents and industry experts to identify 16 examples of direct mail pieces that are ...

When I travel, I usually send a postcard or two to friends and family, reminding them of where I am. I often opt for the cheesier ones. You know the ones I’m talking about. Maybe they have a badly ...