This article was updated Apr. 11, 2025. Direct mail is not dead; it just needs to be reimagined. I interviewed 10 agents and industry experts to identify 16 examples of direct mail pieces that are ...

Marketers often suppress email-engaged or repeat customers from direct mail campaigns, reasoning that if customers are ...

Postcards can be powerful marketing tools. They are like miniature billboards that should “pop” when taken from the mailbox. Typically, postcards can be produced quicker and production costs are ...

If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...

How compelling was the call to action on your last direct-mail postcard? Did you meet or exceed your goal response rate? If not, and your postcard headline and body copy are in great shape, chances ...

When I travel, I usually send a postcard or two to friends and family, reminding them of where I am. I often opt for the cheesier ones. You know the ones I’m talking about. Maybe they have a badly ...