Plenty of companies say customers come first. But at LG Corp., the phrase is much bigger than a simple mantra. Over the past five years, the Korean conglomerate’s Chairman and CEO Koo Kwang-mo has ...

Those of us who have seen software transition from perpetual licenses to recurring revenue SaaS businesses know there’s been a fundamental shift in how revenue is earned over time. Recurring revenue ...

Value-based pricing is a convenient and effective pricing strategy for B2B SaaS companies that CEOs and pricing managers ...

What makes customers return to businesses they love? This question has fascinated me throughout my career in customer service. Recently, my team and I surveyed over 1,000 customers to uncover exactly ...

Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative framework guides businesses in quickly and affordably ...

This piece has been co-authored by Ram Devanarayanan, associate vice president, senior industry principal at Infosys Finacle. Between 2015 and 2019, while the gap in bank lending to small and medium ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

Wharton Executive Education has announced the launch of a hybrid program to help senior executives apply artificial intelligence to marketing and enterprise strategy. The program, “AI in Marketing: ...

A conversation with IMD professor Stefan Michel on how companies can realize the maximum benefit from their innovations. Creating value is table stakes for any business. But is your organization also ...

Growth is a crucial component of any business, and sustainable growth is impossible without customer service. More customers inevitably means higher support volume. And without the resources to ...