Bill Belichick seems to be enjoying another sport outside of football: cheerleading. The veteran coach — who mutually parted ways with the Patriots four days after New England’s Week 18 loss to the ...

Cheer enthusiasts across the country have been eagerly awaiting this weekend — the 2026 JAMFest Cheer Super Nationals are headed back to Indianapolis. Every year, JAMFest draws the most elite squads ...

All Star season is officially coming to an end, which means the Cheerleading and Dance World Championship showcases are here. The Cheerleading Worlds began in 2004 with just 14 total teams, and the ...

For decades, the sport has been shaped in large part by one company — and one man. Members of the Valley Elite All Stars in Allentown, Pa., which is sending an elite team to Varsity Spirit events to ...

EXCLUSIVE: Paramount is jumping for joy for its latest live sports deal. The company has acquired distribution rights to Varsity Spirit‘s Pro Cheer League, the world’s first professional competitive ...

Amy Porter (pictured with her daughter, Morgan) leads the new Texas Fight Campaign for Cheer and Pom. No Longhorn event or game day is complete without the rallying cry “Get your Horns up!” — most ...