Marketers are realising that a one-day celebration does not justify blanket national spends. Instead, smart money is moving towards regional creator-led storytelling ...

Festivals, with their last-minute purchase patterns and emotionally-driven buying, tend to be among the clearest use cases for a format built around speed. And quick commerce platforms leaned into ...

Holi arrives at the edge of summer, just as conversations about water shortages intensify in many Indian cities. Tanker ...

As the much-awaited festival of colors, Holi, arrives, excitement and enthusiasm fill the air. This joyous occasion is marked by people coming together to play with vibrant colors, relish traditional ...