Sky Media has released its Addressable Advantage study analysing the effectiveness of addressable TV advertising. The ...

PRINCETON, N.J.--(BUSINESS WIRE)--INVIDI Technologies, the pioneer in addressable advertising technology, today announced a breakthrough solution that drastically reduces the cost of delivering ...

NEW YORK, Sept. 21, 2016 /PRNewswire/ -- AT&T AdWorks is planning to expand its cross-screen addressable ad offering in the 4th quarter of 2016. The nationwide leader in addressable TV advertising is ...

The DVB Project has launched an industry survey to map how addressable advertising is being deployed across broadband ...

As part of a push promoting the burgeoning addressable TV advertising marketplace during this year's upfront pitch season, namesake trade association Go Addressable this morning announced six new ...

Dish Media, a subsidiary of EchoStar Corporation, has unveiled research revealing that advertisers are missing millions of consumers by underutilising addressable TV in their media strategies. In ...

In addition to sharing results from addressable TV campaigns conducted by Starcom Mediavest Group agencies for entertainment, automotive and CPG clients (as summarized here last week), SMG supervisor ...

As Sky Media launches research showing addressable TV campaigns deliver a 2.1x uplift in awareness compared with linear TV alone, Center Parcs shares how it used it to inspire a 15x return on ...

Tara Walpert Levy is President of Visible World, a provider of targeted television solutions. AdExchanger.com: What momentum has Visible World seen in 2009 for itself as well as its clients? TWL: ...

TV advertising is projected to grow by 3.1% in 2026, fueled by Connected TV and addressable ads in key sectors.